Ecommerce Conversion Rate Optimization – 5 Variables to Consider

It’s no question that if the conversion rate for your Ecommerce store is higher, you’ll generate more sales. What’s more difficult to answer, however, is what variables influence a conversion rate.

If you’re trying to optimize the conversion rate of your Ecommerce store, it’s a good idea to gather some data points to understand the process in more detail. While the average conversion rate of an Ecommerce store overall is about 2-3%, there are 5 key variables that influence your conversion rate:

  • Your Industry – The industry with the highest conversion rate is arts and crafts at, with a 4% conversion rate. The lowest converting industry is baby and child, which has a 0.7% conversion rate. Big difference, right?
  • Your Product – The product you sell in your industry also influences your conversion rate. Food and drink products convert at 3.6% on average, while furniture stores convert at 0.7%.
  • Your Country – Some countries are more ready to spend money online than others. Germany has the highest conversion rate of 2.2%, while Italy has the lowest at 1%.
  • Your Traffic Source – Where your traffic comes from can have a big impact on your conversion rate. Referral and email traffic convert the highest at 5.4% and 5.2% respectively. Cold traffic sources such as that from social media convert at 0.7%.
  • The Device – Users on smartphones are less likely to convert than those on desktop. Smartphone users convert at 1.8%, while desktop users convert at 3.9%.

For a deeper dive into the data points listed above, as well as step-by-step instructions on how to improve your conversion rate, check out the infographic below!

eCommerce Conversion Rates Statistics

eCommerce Conversion Rates Stats

Infographic Source:

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