With Black Friday and Cyber Monday kicking off the festive period, it’s the time of year that eCommerce sales start to sky rocket. The ongoing Covid-19 pandemic has led to increased online sales, putting further emphasis on website optimization. For small ecommerce businesses, it is essential to have an online strategy to make the most of the increased traffic online …
In June 2021, Google began rolling out their new Core Web Vital update. The new criteria started using website usability as part of it’s methodology to establish search engine rankings. While Google had used UX aspects before, the three Core Web Vitals look to expand further on this as well as emphasising functionality across different devices. The first CWV, Largest …
Due to the regulations and restrictions from the COVID pandemic, many more consumers have gone online for their purchasing needs. So much so, that in 2021 it’s estimated there’ll be more than 2 billion regular online shoppers! It’s an ideal time to capitalize on Ecommerce and set up your own business. A model that’s popular with new ecommerce entrepreneurs is …
The boom in eCommerce over the last 20 years has seen the majority of businesses pivot to replicate their in-store experience with the impersonal realities of remote order delivery. A fascinating aspect of this business shift is the sustained trend of customers engaged with every aspect of a company. In particular, from the mid-2010s, customers across the board are looking …
It’s no question that if the conversion rate for your Ecommerce store is higher, you’ll generate more sales. What’s more difficult to answer, however, is what variables influence a conversion rate. If you’re trying to optimize the conversion rate of your Ecommerce store, it’s a good idea to gather some data points to understand the process in more detail. While …