The boom in eCommerce over the last 20 years has seen the majority of businesses pivot to replicate their in-store experience with the impersonal realities of remote order delivery. A fascinating aspect of this business shift is the sustained trend of customers engaged with every aspect of a company. In particular, from the mid-2010s, customers across the board are looking …

It’s no question that if the conversion rate for your Ecommerce store is higher, you’ll generate more sales. What’s more difficult to answer, however, is what variables influence a conversion rate. If you’re trying to optimize the conversion rate of your Ecommerce store, it’s a good idea to gather some data points to understand the process in more detail. While …