To start an online store is a trend and boom these days. Customers found online shopping more fascinating than traditional physical shopping. Online shopping comes with numerous benefits. Customers can make purchases just by sitting at their respective places. Also, there are seamless options to make payments.
So, nowadays Shopify is the very first and preferred choice of budding entrepreneurs. It is considered one of the best and well-known e-commerce providers. More and more people are getting attracted to this effective website as it comes with incredible features. Shopify does all the heavy lifting for you, and all you have to do is just count the flowing profits. Shopify offers all that you need for setting up your business.
It consistently guides you in every step that you make to establish your brand. Choosing Shopify as your eCommerce platform is the first and foremost right step you take to take your business to achieve heights. Also, you can contact well-known Shopify development services to do things for you in a professional manner.
Now, let’s share a few tips that will surely assist you in building a successful online store.
Effective Tips to Start a Shopify Store
Decide on your niche
Niche means what you are going to plan to sell via your online store and who you’re selling it to. It requires a deep thought process, deep research, and of course your area of interest. Many emerging entrepreneurs don’t put a great deal of thought into their niche, they don’t find it of great importance. But let us tell you, deciding a niche is the most integral and core aspect of your business.
Your niche impacts a lot of things, including:
- Your sales figures
- Whether you’ll have repeat customer or not
- How much efforts you need to make into customer support
We hope you are clear why it’s important to take some quality time to think of a strategic niche.
Focus on a Mobile Version Along with a Desktop Version of your Website
If you are planning to create your e-commerce website, there are few essential things to keep in mind. Neglecting essentials may drag you to many downfalls. Many beginners forget to create a mobile version of their website along with the desktop version. Honestly, it is highly important, as mobile is the first basic thing every human owns these days. As per research, 8 out of 10 people won’t continue to browse your website if it’s not displaying properly on their device. That’s 80% of traffic lost due to one single mistake.
Shopify offers a great website design tool. All you have to do is just drag and drop elements and set up a URL structure. What many first-comers forget is creating a great mobile version of the website along with the desktop version. Thus, after the creation of a full-fledged website, double-check the website to make sure it’s performing well on all devices or not.
Well, we are sharing the best practices of mobile design that one must implement, and here we go:
- Make the header fixed
- Make images the focus of attention
- Show as little text as you can
- Make CTA buttons bigger
- Minimize the number of popups
- Optimize for different screen ratios
Add your Products
Now, another step is to add products that you have decided to sell. In your new Shopify store, go-to products and then add products to create your first product listing. Before initiation, make a title for your product and then add some detailed description. Let’s briefly explain what these terms, product title, and product description refers to:
Product Title: It simply refers to what the product is. This is what customers will see as they browse your store. Try to keep your product title short and use your product description for other specific information or product options, such as colors or sizes.
Product Descriptions: It gives a privilege to the seller to describe and sell their product. It’s a place where a writer writes content to describe the benefits and features of your products. Make sure, your description should include all the necessary information. it should also cover all the anticipated queries of your customers.
Upload Product Photos or other Media
You can find a media section on your product page, utilize that space to help your customers know more about the product. It assists customers to visualize a product no matter how far they are. You can upload any visual media like photos, GIFs, videos, or even 3D models of your products. Showcasing products makes a difference, it builds customers’ trust when they make their mind to purchase.
Let’s share few tips while uploading media:
- Make sure to use super high-quality captures. Avoid blurry or low-resolution images
- Do, maintain the same ratio i.e. the ratio between the width and height across your product photos so that all your photos appear the same size. This helps in creating a clear, cleaner, and highly professional look and feel for your store
- If you have budget constraints use free photo editing tools to give the finest and professional touch to your photos. Quality pictures hold great value
Stick with Shopify Hosting
Do stick to Shopify hosting, it’s highly effective. Website speed majorly depends on web hosting and customers will leave if the loading time is more than 10 seconds. It’s observed customers quickly switch to other websites if any page takes much time to load.
We recommend, even if you’re buying Shopify Lite to boost your already existing website, consider switching to Shopify’s hosting. It’s incredibly quick and has a content delivery network [CDN].
Learn the Basics of SEO
Learning SEO techniques is of great benefit if you are planning to go ahead with a Shopify store. It helps in promoting and enhancing the visibility of your store. Link building and content marketing take a long time to work but spending a couple of hours to learn SEO basics works wonderfully. Moreover, Shopify offers all the instruments, you simply need to make use of them. Let us run you through, what you have to do:
- Create and submit a sitemap
- Optimize images for website speed
- Add related keywords to corresponding pages
- Add unique title and meta tags to every page
Use Facebook Messenger
Researchers say a major proportion of users prefer to live chat instead of email because it’s more quick and effective. With the help of the Shopify platform, you can seamlessly combine Facebook Messenger.
The point here is that Facebook Messenger is not merely a way for you to talk to your customers directly. It holds a feature that will make the customer journey outstanding with your store. It sets up a chatbot for you. Once you write answers for the most asked questions, your chatbot will answer them for you. Your customers get instant and quick responses without bothering you, and you get more leisure time.
Well, we have cited all the key tips with our readers. Do keep these key tips in mind while going ahead with the creation of an online Shopify store. We have made full endeavors to bring productive and knowledgeable content related to the Shopify store before you. Hopefully, it proves to be helpful to our lovely readers.
Do share your valuable comments with us. Do not forget to share where we failed to meet your requirements. Also, queries and suggestions are heartily welcome.
Thank you for sharing your precious minutes with us!
About The Author:
Morris Edwards is a Manager at Awebstar, a Shopify development company in Singapore which is dealing with web design & development, mobile app development, SEO, social media marketing and more. Connect with him on Facebook, Twitter, and Awebstar.com.sg.